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Human Scale Studio provides people-centric solutions to cities, neighborhoods, and businesses.


We allow the shapers of the urban world  to better understand where cities are heading and how people want to live in them. With methodologies ranging from future-casting, community planning, and design research, Human Scale is a strategic consultancy like no other.  We are equally equipped to strategize in the board room as we are to activate in the street.



In the swirling future of Detroit’s renewal, Chad Rochkind embodies the earnest Millennial energy that will help revive the city as a hotbed for entrepreneurialism. Chad understands that civic infrastructure provides the platform for the city to design its own future. Activists like Chad give me hope for the future of a newly urban America.
— Vishaan Chakrabarti, Marc Holliday Professor of Real Estate Development at Columbia University GSAPP, and partner at SHoP Architects
Chad is a unique combination of visionary and workhorse. He has the ability to anticipate emerging macro-level trends, but he has no problem digging deep into the weeds to get the work done. I felt perfectly comfortable having him participate in client facing meetings at the C-Suite level for Fortune 500 companies, just as I was at ease when he had to interface with creatives.
— Ari Wallach, Synthesis Corp.
Chad is a specialist in urban and social innovation. He has deep knowledge of what is going on in urban markets around the globe. Chad has the unique ability to break down complex civic and social issues and identify solutions that work on the ground floor. He has a very balanced approach to solving difficult problems and the ability to facilitate a group with different viewpoints. He is passionate, knowledgeable, and most important, execution oriented
— Jordan Wolfe, Town Partners
Rarely do I meet with leaders that have such a passion for the betterment of the overall community. Chad’s ability to see past the past, the challenges of today, and envision a tomorrow with such clarity is meritorious. Chad utilizes global economic perspectives to challenge the present state of affairs and encourages us to realize Detroit’s potential. As a Detroit developer and investor I am emboldened to dream big and invest my all because the return on investment is increased exponentially with someone like Chad on the team.
— Robert Hammond, R. Hammond Investments

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Who We've Worked With

MIT Media Lab

Stanford Design School

Corktown Economic Development Corporation

Downtown Detroit Partnership

The Detroit Symphony Orchestra

United Way for Southeastern Michigan

Knight Foundation

Kresge Foundation

Hudson Webber Foundation